Make Review 2026
Visual automation platform (formerly Integromat). Drag-and-drop workflow builder with 2,000+ apps, superior pricing at scale, and a scenario editor that visualizes every step — Zapier's strongest competitor.
What Makes Make Unique
The most cost-effective automation platform at scale — ops-based pricing at 3-5x less than Zapier plus a visual scenario editor that makes complex workflows transparent and debuggable.
What is Make?
Make (formerly Integromat) is the power user's alternative to Zapier. Where Zapier abstracts away complexity with a linear trigger-action interface, Make puts complexity front and center with a visual flow-chart-style scenario editor that shows every step, every data transformation, and every branching path. This is Make's superpower: for workflows involving 5+ steps with conditional logic, parallel execution, and data manipulation, the visual editor is dramatically more debuggable than Zapier's linear log. You can see exactly where data gets stuck, trace values through each step, and isolate issues without guesswork.
The pricing model is the other major differentiator. Zapier charges per task (every action is a task). Make charges per operation, but with a critical difference: operations are bundled and roll over. A scenario that processes 10,000 records through 5 steps uses 10,000 operations on Make (each record = 1 op) but 50,000 tasks on Zapier (each record x each step). At scale, Make is 3-5x cheaper. The free tier is also more functional: 1,000 operations/month (vs. Zapier's 100 tasks) and unlimited active scenarios with multi-step support.
Make's weaknesses are ecosystem depth and ease of use. With 2,000+ integrations, it covers most major SaaS tools but has gaps in niche apps that Zapier's 7,000+ library fills. The visual editor, while powerful, has a steeper learning curve — non-technical users often find Zapier's guided setup more approachable for simple automations. The rebrand from Integromat also means some older tutorials and community resources reference the previous name. For technical users building data pipelines and complex workflows at volume, Make is the better value. For business users who just need to connect two apps, Zapier's simplicity and integration breadth win.
Key Features
- ✓Drag-and-drop visual scenario editor: see every step, branch, and data flow in a flowchart UI
- ✓2,000+ app integrations with deep API support and custom HTTP requests
- ✓Data transformation tools: filter, sort, aggregate, and manipulate data between app steps
- ✓Error handling: retry, rollback, and custom error routing for production-grade reliability
- ✓Multi-step scenarios with parallel execution branches and conditional logic
- ✓Make Enterprise: SSO, dedicated infrastructure, audit logs, and SLA guarantees
Pros & Cons
✅ Pros
- +Operations-based pricing is 3-5x cheaper than Zapier for high-volume users
- +Visual scenario editor is genuinely better for complex workflows — see every step at a glance
- +Deep data manipulation: parse JSON, XML, and CSV natively without external tools
- +Free tier is generous: 1,000 operations/month, unlimited active scenarios
- +Strong European presence — GDPR-compliant infrastructure and EU-based support
❌ Cons
- −Smaller integration library (2,000+ vs. Zapier's 7,000+) — gaps exist for niche SaaS tools
- −Visual editor is powerful but has a steeper learning curve than Zapier's linear UI
- −Rebrand from Integromat (2022) still causes discoverability issues for some integrations
- −Community and documentation are less extensive than Zapier's mature ecosystem
- −Fewer pre-built templates — more scenarios require building from scratch
Who Is It Best For?
Operations teams, developers, and power users who need complex multi-step automations at high volume. Best for: data processing pipelines, cross-platform sync, and workflows where cost scales with volume. Not for: non-technical users wanting simple 2-step automations (use Zapier) or organizations heavily reliant on niche SaaS integrations Zapier supports.
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